¡Hola! I'm Sergio

an instructional designer who helps teams

turn their ideas into learning that clicks and sticks.

You have knowledge to share and people to empower.

I partner with you to design clear, creative, and inclusive

experiences that engage diverse learners and drive real results.

my skills

instructional design

Help learners grow through smart training.

elearning development

Make content click with interactive learning.

content creation

Turn ideas into impactful materials.

translation/ localization

Connect globally with tailored content.

Experience

Blue Cross Blue Shield | 2023-present

Instructional Designer

  • Designed bilingual training for 10K+ sales agents across markets
  • Led Spanish content strategy and localization efforts
  • Boosted performance through data-driven design

Puro Español Blog | 2016-2024

Translator

  • Founded and grew a Spanish-language learning blog
  • Delivered culturally attuned translations for global readers
  • Shaped branding, voice, and UX to build audience trust

International & U.S. Public Education | 2012-2023

Educator

  • Designed learner-centered instruction for diverse audiences
  • Created interactive materials and assessments to boost retention
  • Led professional development on innovative strategies

Testimonials

“Sergio’s leadership, expertise, and ability to adapt to changing priorities were instrumental in the success of our most complex training project for over 10,000 learners.”

Melinda Santos · Senior Instructional Designer at Florida Blue

“It’s no exaggeration when the team calls him El Rey del QA—Sergio consistently catches errors others miss, ensuring every deliverable is polished and learner-ready.”

Blanca López · Lead Instructional Designer at Florida Blue

“Sergio se destaca en Articulate Storyline, demostrando su creatividad y habilidades de narración para diseñar experiencias de aprendizaje atractivas e impactantes.”

Lucy Aguilar · Instructional Designer at Stellantis

“Sergio has a rare talent for transforming SME input into clear, engaging content—by listening deeply and asking all the right questions.”

Nico Rosado · Training Specialist at Guidewell

“Sergio brings a unique blend of skills, creativity, and collaboration to every task—and consistently elevates the quality of the work.”

Michele Camargo · Instructional Designer at American Welding Society

Get in touch

Looking for an instructional designer you don’t have to babysit? I deliver accurate, on-brand training — in English and Spanish — on time, every time. From compliance modules to custom storytelling, I bring clarity, consistency, and calm to complex projects. Ready to get started? Fill out the form below — I’d love to hear about your project.

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